Sunday, July 15, 2012

Rexona Confidence Project: Winners Announced

Rexona recently presented Iya Acuña and Anya Ong as the winners of the Rexona Confidence Project. Embodying the confidence of the Rexona women, these two former cheerleaders and college buddies will star in Rexona’s first online YouTube series and will get the chance to bring home P500,000.

Iya is 21 years old and she is a headhunter for an employment agency, while Anya is a writer and producer for one of the major television networks. Their video entry bested other entries from almost a hundred pairs of women who joined the challenge. As the winning pair, Iya and Anya will take part in Rexona’s 30-day Confidence Challenge, which will run until August 1, 2012. The daily adventures of these two young women will be uploaded to Rexona’s YouTube’s channel and Facebook page everyday.

Joining Iya and Anya in some of their challenging but fun adventures are sisters Maxene and Saab Magalona. Adding excitement and girl power is Jasmine Curtis-Smith who will also join the girls in one of their challenges.

The Rexona Confidence project is more than just fun and adventure. The campaign aims to encourage young women to live each day with confidence.  “We are proud to say that there is a deeper purpose behind the fun and adventure of the Rexona Confidence Project,” says Rexona brand manager Anne Remulla. “Not only do we inspire young women to be confident, we also encourage them to step out of their comfort zones and take risks. We want them to make the most out of every day and embrace life’s exciting possibilities.”    

The launch event, hosted by celebrity DJs Andi Manzano and Jessica Mendoza, was attended by sisters Maxene and Saab Magalona, who were accompanied by their mom Pia. Also present to lend their support were Unilever marketing manager for Deos and Oral Care Cindy Melocoton-Manlapaz, PR and events manager Nikki Abella, Rexona assistant brand manager Mara Llanera and management trainee Aimee Bacallan.

Follow the fun and exciting adventures of Iya and Anya as they take on their 30-day challenge to see if they indeed deserve to be called the Rexona Confidence Girls at and be inspired to live a life less ordinary.


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