Rexona
recently presented Iya Acuña and Anya Ong as the winners of
the Rexona Confidence Project. Embodying the confidence of the
Rexona women, these two former cheerleaders and college buddies will
star in Rexona’s first online YouTube series and will get the
chance to bring home P500,000.
Iya
is 21 years old and she is a headhunter for an employment agency,
while Anya is a writer and producer for one of the major television
networks. Their video entry bested other entries from almost a
hundred pairs of women who joined the challenge. As the winning pair,
Iya and Anya will take part in Rexona’s 30-day Confidence
Challenge, which will run until August 1, 2012. The daily adventures
of these two young women will be uploaded to Rexona’s YouTube’s
channel and Facebook page everyday.
Joining Iya and Anya in some of their
challenging but fun adventures are sisters Maxene and Saab Magalona.
Adding excitement and girl power is Jasmine Curtis-Smith who will
also join the girls in one of their challenges.
The
Rexona Confidence project is more than just fun and adventure. The
campaign aims to encourage young women to live each day with
confidence. “We are proud to say that there is a deeper
purpose behind the fun and adventure of the Rexona Confidence
Project,” says Rexona brand manager Anne Remulla. “Not only do we
inspire young women to be confident, we also encourage them to step
out of their comfort zones and take risks. We want them to make the
most out of every day and embrace life’s exciting possibilities.”
The
launch event, hosted by celebrity DJs Andi Manzano and Jessica
Mendoza, was attended by sisters Maxene and Saab Magalona, who were
accompanied by their mom Pia. Also present to lend their support were
Unilever marketing manager for Deos and Oral Care Cindy
Melocoton-Manlapaz, PR and events manager Nikki Abella, Rexona
assistant brand manager Mara Llanera and management trainee Aimee
Bacallan.
Follow
the fun and exciting adventures of Iya and Anya as they take on their
30-day challenge to see if they indeed deserve to be called the
Rexona Confidence Girls at www.youtube.com/rexonaphilippines
and be inspired to live a life less ordinary.